OLIPOP

EXPAND OLIPOP INTO A NEW MARKET

PROBLEM

Skincare is not prioritized with college students

THE ASK

Extend OLIPOP into the beauty category

MY ROLE:

3D design

Package design

Brand audit

Research

Consumer profiles

THE SOLUTION

Beam by OLIPOP, a nopal cactus-based skincare brand, focuses on nourishing confidence on the outside while creating goodness on the side through OLIPOP beverages.

THE TEAM:

Alex Smith-Scales (Brand Manager)

BACKGROUND

OLIPOP, founded in 2017, is the first to create a successful soda alternative that many prefer over the real thing. It still provides the same, nostalgic flavors of the soda many grew up with. When people drink OLIPOP, they can feel like they are enjoying a delicious, classic soda beverage without the negative health effects.

OLIPOP is the leader in the functional soda market, with 61% market share. With OLIPOP successfully disrupting the wellness space, OLIPOP is ready to enter the beauty category. In 2024, the skincare market is projected to generate a revenue of $186.60 billion worldwide (Forbes, 2022).

KEY INGREDIENT: NOPAL CACTUS

We discovered that all of OLIPOP products contains the nopal cactus. Nopal cactus contains soluble fibers along with antioxidants, minerals, and vitamins that is good for your health (Puristry, 2019). Beyond its edible benefits, the nopal cactus has tons of benefits for your skin:

Rich in antioxidants, fatty acids, and Vitamin K
Brightens the skin while also stimulating cell turnover and retains our skin's elasticity
Minimizes visible wrinkles and helps limit environmental damage from pollution
Reduces inflammation, making it perfect for acne prone and sensitive skin

SKINCARE IS NOT PRIORITIZED WITH COLLEGE STUDENTS

A majority of OLIPOP’s target audience is Gen Z, specifically college students who view soda as unhealthy and are interested in living a healthier lifestyle (MarcomCentral, 2024). As college students, they face many stressors, such as having hardly any time for sleep between studying, working, and socializing. As a result, this typically leads to an unhealthy diet of snacks, energy drinks, and fast food (Research, 2022).

40% of college students in the U.S. admit to feeling inadequately rested five out of seven days a week
45% of American college students claimed to undergo “more than average stress”
46% of college students have a somewhat skincare routine, but only 22% adhere to one daily

OPPORTUNITY

OLIPOP has an opportunity to create a skincare line that is accessible and simple –all while creating confidence for college students to take on adulthood face first.

Beam focuses on nourishing confidence on the outside while creating goodness on the inside through OLIPOP beverages. By utilizing clean beauty recipes, the dynamic properties of nopal cactus, and accessible, inclusive messaging, Beam is here to assist through the transition from adolescence to adulthood.

PRODUCT LINE

The Beam skincare line includes a simple 4-step routine:

Deep cleanser
Hydrating toner
Firming serum,
Water cream SPF 40

WHAT'S OLD IS NEW AGAIN

Beam uses post-consumer recycled materials. All of the products are fully recyclable. Additionally, Beam will be launching a recycling program with Terracycle, where there will be placing recycling bins on college campuses in California.

PLACEMENT

Customers will be able to purchase the products at retailers, such as Target, Walmart, Ulta, and Beam website.

MEET WHERE THEY ARE

With the busy collegiate lifestyle, we want to meet where these college students are. There will be a Beam on the Go vending machine on college campuses, where students can purchase Beam and OLIPOP products.

To generate excitement, Beam will host Light the Beam event on college campuses for students to win free Beam and OLIPOP products.

SPREADING THE MESSAGE

To ignite interest and awareness, Beam will partner with Unidays for discount codes because as students, we understand that students seek budget-friendly products. Additionally, we will work with social media influencers to promote Beam products.

TAKEAWAY

OLIPOP has made a huge difference in the beverage production industry, providing consumers a new kind of soda that makes you feel good on the inside. Now, with Beam, OLIPOP can disrupt (again) the beauty industry by providing simple and effective products that’ll help you feel more confident.